These Privacy Terms refer specifically to the use of your private information by River Digital Ltd (“Us” or “the Site”) and should be read in conjunction with the general Terms and Conditions of Use. Please read these Privacy Terms carefully. By accessing or using the Site you agree to be bound by these Privacy Terms and to any additional guidelines, restrictions, or rules that may be posted in connection with specific sections or services of the Site. We reserve the right to make changes to the Site and to these Terms at any time without prior notice. You should review these Terms of Use each time you access the Site. You also agree that we may provide all legal communications and notices to you electronically by posting them on our website or, at our election, by sending an e-mail to the e-mail address you provided to us when you registered at our website. You may withdraw your consent to receive communications from us electronically by contacting customer care. However, if you withdraw your consent to receive our communications electronically, you must discontinue your use of your account. We respect the privacy of every individual who visits the website. Our policy on the collection and use of personal information is outlined below.

We collect and use personal information in order to:

  • Administer or otherwise carry out our obligations in relation to any agreement that you may have with us.
  • Anticipate and resolve problems with your service.
  • Carry out market research and the tracking of sales.
  • Create and inform you of products and services provided by us that you may be interested in, where you have consented to be contacted for such purposes – see Emails below for more information about this.

In order carry out the above, we need to collect and process personal information about you (including but not limited to, your name, address, telephone number, email address, details of your visits to the website and any transactional information in relation to order fulfilment). We may ask you for this information on the website during the registration process or at any subsequent point. The data we collect may be provided to Data Processors for analysis so that we may tailor the goods, services and marketing materials we offer to you (where you have consented to receive the same).

We will not disclose any personally identifiable information without your permission unless:

  1.      we are legally obliged to do so (for example, as the result of a court order or for the purposes of prevention of crime or fraud);
  2.      we need to do so in order to enforce or apply our terms of use and other agreements; or
  3.      we need to do so in order to protect our rights, property, safety, customers, or others.

Non-Personal Details

We may automatically collect non-personal information about you, such as the type of browsers you use or the website from which you linked to us. This information is only used to assist us in providing an effective service on the website. We may, from time to time, supply the owners and operators of third party websites which have a link to our site with information about the number of users linking to the website from their website. You cannot be identified from any of this information.


We give you the option to decide what emails you receive from us. The emails we send fall into three categories: (i) General information emails which provide you with information about offers, new products and other things that we think may interest you or River Digital customers generally, (ii) Service emails that we send concerning activity on your account (for example to remind you of unordered items in your online cart or surveys to capture your feedback on orders you have placed with us) and (iii) Transactional emails relating directly to your orders and purchases from the Site. Please note that the third category, transactional emails that we send you, are unaffected by your preferences for general information and service emails. If you wish to stop receiving transactional emails you must cease use of your account.


When you visit the Site we send cookies to your computer, or similar device, which are essential for shopping with us and useful for storing your user preferences. They also help prevent fraud by providing a way of recognising you so that only you can access your photos and personal data. We use cookies for marketing purposes too, such as tracking user trends, click through and sales figures (which we may share with branded partners), media performance and search optimisation. As cookies are so useful we don't recommend you disable them but if you really want to you can set your browser to notify you when you receive a cookie, which allows you to choose whether or not to accept it.


Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Integrating social networking services

We may also allow you to enable or log in to the Service via various social networking services like Facebook, and we may ask you to log into the relevant social networking service. When you add a Social Networking Services account to the Service or log into the Service using your Social Networking Services account, we will collect relevant information necessary to enable the Service to access that Social Networking Service and your data contained within that Social Networking Service. As part of such integration, the Social Networking Service will provide us with access to certain information that you have provided to the Social Networking Service, and we will use, store, and disclose such information in accordance with this Privacy Policy. However, please remember that the manner in which Social Networking Services use, store, and disclose your information is governed by the policies of such third parties, and River Digital shall have no liability or responsibility for the privacy practices or other actions of any Social Networking Services that may be enabled within the Service.

You may also have the option of posting your Service activities to Social Networking Services when you access content through the Service; you acknowledge that if you choose to use this feature, your friends, followers, and subscribers on any Social Networking Services you have enabled will be able to view such activity.